"Get 'Em In!"
The first annual all-day
North Texas Conference for
Library Program Planners and Presenters
took place Thursday November 20, 2008
Lockheed Martin Recreation Area
Southwest Fort Worth
Designed for folks responsible for presenting and / or coordinating library programs,
the event included training sessions, some presenter showcases, dedicated time
to visit exhibits, time to network with peers, and even refreshments and lunch!
Thanks to everybody that helped make this event successful!
Keynote Address: Marketing Without Money
by Emmy Award-winning TV reporter Jeff Crilley
Visit Jeff's website: www.jeffcrilley.com
All of us would like to take our PR game to the next level. And who better to help us do that than a media insider? Emmy Award winning TV reporter Jeff Crilley will share the secrets to getting good news stories that even many seasoned PR pros don't know.
Jeff believes in combining learning with laughter. His charismatic speaking style lends itself perfectly to this fun, interactive, information-packed talk. Takeaways include:
- How to come up with stories the media will love
- The best and worst times for news coverage
- How to keep your press releases from getting thrown away
- How to become the "expert" in your field the media will call for a quote
- How to keep reporters coming back for more
You won't want to miss this talk. Jeff has a popular demonstration to illustrate one of his points that will have everyone blowing bubbles. No kidding! This is not a lecture, folks. It's the event everyone will be bubbling about.
Jeff Crilley retired from TV news after 25 years in the business to start a PR firm. During his Emmy winning career, he made hundreds of national news appearances including CNN, CNN Headline News, FOX News, The Discovery Channel, Good Morning America and The CBS Early Show.
He has been recognized by his peers with dozens of national and regional awards including the Emmy, the National Headliners Award, the Edward R. Murrow Award, the Thurgood Marshall Award and in 2004 was named by the Texas Associated Press, "The Best TV Reporter in the state."